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Mot—Brand identity
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Developed key visuals through immersive storytelling, curated Instagram story content, and implemented comprehensive art direction packages for limited launches to enhance consumer engagement.
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Date: 2019—2021
Medium: Branding, photography, campaign package
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What the brand has excelled
Created the right atmosphere and using the right tone for the brand.
Aimed toward honesty and being true to who they are.
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What the brand could improve
Defined the right target audience (age 25—40).
Built a visual storyline that relates more to the city life of Vietnam.
Considered the use of primary colours (based on the shoes’ colour pallet).
Involved more sunlight in order to embrace Vietnam as a tropical country.
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The reunion of the two old friends under the red phoenix tree on International Children’s Day.
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Everyday activities in Vietnamese households for #ToiONha or #ImHome, a campaign that encouraged everyone to stay home during the quarantine.
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A young Vietnamese man browsing for Christmas decorations.
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A lively street on a fun night.
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Evoked the Vietnamese flag for Vietnam’s Reunification Day.
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Series of “Easter egg” photos about a girl who didn’t know how to ride a motorbike, posted sporadically throughout the year without an official announcement regarding the storyline.
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Yearly photos for Hot Christmas, our inside joke toward the irony of this holiday in a hot and humid country like Vietnam.