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Botânica Pura—Essential oil packaging design
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The heartwarming brand journey of Botânica Pura, an aromatherapy company, has inspired the concept of “enlightenment.” Through the structure of lines, when the package was seen in certain positions, it would create the snap of enlightenment.
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Date: 2017
Medium: Branding, packaging, retail store
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The new design of Botânica Pura was created to reflect that moment of enlightenment, infusing the brand with a sense of hope and renewal. Every detail now speaks to the enduring spirit of her brother's dream, honouring his memory while offering solace and inspiration to others. Botânica Pura is not just a store; it's a tribute to passion, resilience, and the belief that even in the face of loss, there can be new beginnings.
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In exploring the concept of enlightenment through visual design, the interplay of light became a central theme. In 2D designs, light was carefully manipulated to reflect differently across lines and shapes, producing subtle contrasts and highlights that evoked a sense of discovery and clarity. In 3D forms, texture became essential, with light interacting across various surfaces to enhance depth and dimension. This thoughtful use of light and texture brings the concept of enlightenment to life, offering a tactile and immersive experience.
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The lighting pattern on two sides of the box was intentionally designed to be crooked. When viewed at eye level, the illusion aligns these lines perfectly, creating an "aha!" moment for the customers.
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Similar concept but in a different packaging structure. The design used label wrap to reduce cost while allowing colour codes on the labels and shoulder tags for practical access.
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The shop's interior combined natural elements with the raw, minimalist aesthetics of brutalism, creating a distinctive and captivating space in the heart of the bustling Singapore. Warm lighting enhanced the cozy and inviting atmosphere, while natural materials like wood and stone added an organic touch. Small tables with plush cushions were strategically arranged, inviting customers to sit, relax, and explore the products at their leisure.
This design fostered a sense of community, encouraging visitors to connect and share in the sensory experience, transforming the shop from a mere retail space into a welcoming haven for discovery and connection.
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Branding elements were subtly placed throughout the store, enhancing the brand's presence and connecting the sense of enlightenment reflected in the packaging.