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Samsung 837 — Branding experience
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Created a place for Samsung to demonstrate its products and build its community. Based on the unique structure of the building at 837 Washington Street in New York City, where the core concept of “the shift” was developed.
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Date: 2015
Medium: Branding, installation, motion graphic
Role: Design Intern
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Explored the sense of shift through dynamic graphics, using bold transitions and fluid movements to convey change and progression visually in the initial attempt.
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The flat borders around the windows were shaded to create an illusion of depth, directing the passerby’s gaze to focus on specific areas.
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Created a series of animated loops that can tell the stories of each product in an endless storyline.
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Created interactive installations around Samsung products to highlight their quality while engaging and interacting with the audience.
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Top
Fortune teller, an installation that allowed audiences to have a conversation with Bixby, Samsung’s intelligent assistant.
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Middle
Whack a mole, an installation that allowed audiences to experience the touch screens from Samsung’s products.
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Bottom
A love note, an installation that allowed the audiences to experience the then-latest product from Samsung.
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Galaxy, playing on the original meaning of the name “Samsung”, the installation allowed audiences to experience the touch screens from Samsung’s products and take some Instagram-able photographs.