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Nataraj—Stationary packaging design
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Created a bold design that put Nataraj back on the map as the original creator of black and red stripe pencils while emphasising the quality of their products.
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Date: 2017
Medium: Branding, packaging
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The mood board drew heavily on the vibrancy and boldness of India to create a striking visual impact. By incorporating rich, saturated colours and dynamic patterns inspired by Indian textiles and architecture, the design captured the essence of India's energetic spirit. The use of bold typography and intricate motifs further enhanced the brand's identity, making each piece feel both culturally rooted and visually compelling.
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The continuous illustration indicated the durability of the product.
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The minimal illustrations emphasised what mattered most.