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Beyond Bank — Scam awareness campaign
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Managed end-to-end the scam awareness campaign, starting from in-depth research and concept creation to delivering engaging, targeted content across social media.
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Date: 2023
Medium: Branding, social media posts
Role: Marketing Intern
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Developed a diverse range of text, photo, and GIF posts for each monthly theme, focusing on audience engagement.
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Developed a format that could be adapted to various occasions. The GIF posts illustrated potential scams and provided tips on appropriate responses.
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Created a system of GIFs and crafted catchy content to capture attention, provide key context, and boost engagement, all aligned with the brand guidelines and adaptable for use in other social posts beyond the campaign.
In less than 15 days of the internship, I designed posts for each month, thus providing sufficient content for at least the next 3 years.
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Crafted interactive social media posts to actively engage the audience, utilising hashtags as categories to expand the content beyond scam awareness for future posts.
The design elements I create, rooted in our brand assets, can be effectively utilised as a system for future designs, extending beyond the awareness campaign to encompass our other social posts.
