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Mot–Campaign launch for Mot Pair of Insoles
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The Mot Pair of Insoles embraces the Vietnamese meaning of the brand Mot as “one”, symbolising the first essential layer of comfort, with a cushiony design that feels like walking on clouds, transforming every step. Centered around the idea of comfort, the project brings this concept to life with visuals and messaging that celebrate the simplicity and pleasure of feeling grounded and supported, from the very first step.
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Date: 2019—2021
Medium: teaser, video, visuals
Role: Art Director
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The Mot Pair of Insoles embraces the Vietnamese meaning of the brand Mot as “one”, symbolising the first essential layer of comfort, with a cushiony design that feels like walking on clouds, transforming every step.
Centered around the idea of comfort, the project brings this concept to life with visuals and messaging that celebrate the simplicity and pleasure of feeling grounded and supported, from the very first step.
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We then included a series of three photos and a video demonstrating how easy it is to apply these insoles into your Mot shoes.
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A set of lifestyle photos captures active moments, showcasing how comfortable the insoles are for running around and expressing yourself freely. Each shot emphasises that with Mot Pair of Insoles, your comfort is always taken care of.
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Hero photos are also included to showcase how the insoles look inside Mot shoes, highlighting their seamless fit and added comfort.